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Market Research
The days of clumsy clipboards and questionable focus groups are a thing of the past. As are the days of sending out a mailing list and waiting to see who bites. Technology, social media, DIY research, and Big Data have had a huge impact on how we collect and analyze customer information.
The increasing use of mobile surveys has brought market research to a boarder audience. The development of new ways of reaching potential customers has made the process of obtaining valuable feedback much faster
At SAHARA, our team of spirited trailblazers uses the latest market research technology and techniques to support, and drive your campaigns. While knowledge is indeed power, knowing your audience is more powerful still. We use the latest techniques and technology to dive deep into your company and its competition and develop initiatives and campaigns that achieve measurable results.
New market research methods include:
- Online communities
- Social media analytics
- Experiments and testing
- Big Data analytics
- Deep-dive web crawling
- Sentiment analysis
- Listening sessions
- Web chats with focus groups
- Synthesis of data
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SAHARA Puts Market Research to Use:
Research can give us a plethora of reasons why your product or service may not be doing as well as you expected. It can also tell us why your product may be doing better with one segment than another. We can then build on this knowledge, and develop a solution so that your products resonate with all segments of your audience.
In addition, we can use research to build a story and create content around your audience’s pain points. It is more important than ever to have robust, authentic, and transparent data to back up your stories and craft a strategy around them.
Market research can help you:
- Find the interest levels of your target audience’s existing and new products or services.
- Determine the best crisis management issues that can be resolved in the court of public opinion.
- Craft the messaging around the launch of a new product or service.
- Identify key strategic partner organizations
- Test a new ad campaign
- Prioritize customer demands
- Determine the most effective channels to effectively communicate with your customer
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Marketing Intelligence
- We guarantee sustainable growth with continually measurable goals
- We are the first Libyan company for integrated Marketing Intelligence services.
- Over the years we have expanded our skills and integrated marketing excellence.
- We give value to your performance
- With SAHARA Marketing Intelligence, we help you boost your results.
- We support you in defining the best strategies and actions to achieve the highest productivity standards. Data, targeted analyses, innovative products, and services will give you practical help, quickly bringing you customers, results, and new levels of operational efficiency,
- We have a wealth of strategic data for you to access at your fingertips.